Video-emotions in sports, a global trend

1.723 days before the opening ceremony of the 2012 Olympic Summer Games, London has unveiled the concept and design of it's Olympic Stadium. What's new? The scale of the project and the emotions behind: For the first time the "day after" has been integrated in a surprising video presentation of an 80.000 seats ephemeral venue.

The event took place only a week after the promotional film for Peace Through Sport received the “Special Award” as well as the “Guirlande d'Honneur” in the “Sports Adverts – Social & Commercial Advertising” category at Sport Movies & TV 2007 – the 25th Milano International FICTS (Federation Internationale Cinema Television Sportifs) Festival”.

The Peace Through Sport film was created earlier this year by Ghassan Koteit for the launch of the Peace Through Sport initiative in Amman, Jordan. Daniel Georr and Zeina Baysal from Promoseven and Intaj Production House, Lebanon, were behind the award-winning concept.

Thanks for reminding us that creativity can still serve the human values lying behind sport and add emotions to competition beyond the results, records and medals.

- Discover London's Olympic Stadium at the 2012 official blog:
http://www.london2012.com/blog/2007/11/07/
video-olympic-stadium-design.php

- The Peace Through Sport video can be downloaded by clicking on "PTS Advertisement" on the "Media Center" folder:
http://www.peacethroughsport.com

Enjoy them!